7. Optimal Design of Discrete Dutch Auction with Limited Running Time

—Zhen Li, Management and Marketing Department, Jennings A. Jones College of Business, Middle Tennessee State University

—Jinfeng Yue, School of Information Management and Engineering, Shanghai University of Finance and Economics and Management and Marketing Department, Jennings A. Jones College of Business, Middle Tennessee State University

—Yuntao Guo, School of Management, Northwestern Polytechnical University

Abstract

This chapter focuses on the optimal Dutch auction design in which the bidding prices are restricted to a finite set of values and the objective is to maximize the auctioneer’s expected revenue per unit of time. We also study whether the optimal design depends ...

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