Chapter 18Generating Revenue
“The smaller advertisers are still trying to understand podcasting. The more sophisticated media buyers are all very intrigued [about podcasting]. One of the big challenges is getting them to work with independent brands, which is essentially what podcasters are. When you deal with the larger advertisers, it is often about reach.”
—Gregory Galant, CEO of Radio Tail
When it comes to generating revenue from your podcast, you as the producer of that show have many different methods to choose from. In this ...
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