Chapter 18Generating Revenue

IN THIS CHAPTER

• Tracking Stats and Getting Listener Info

• Creating a Media Kit

• Advertising and Sponsorship

• Joining Affiliate Programs

• Selling Swag

• Tip Jar

• Premium Feeds

• Unique and Interesting Methods

“The smaller advertisers are still trying to understand podcasting. The more sophisticated media buyers are all very intrigued [about podcasting]. One of the big challenges is getting them to work with independent brands, which is essentially what podcasters are. When you deal with the larger advertisers, it is often about reach.”

—Gregory Galant, CEO of Radio Tail

When it comes to generating revenue from your podcast, you as the producer of that show have many different methods to choose from. In this ...

Get Tricks of the Podcasting Masters now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial