Chapter 2. Tricks for Deciding What to Sell

The question I get asked most often from startup eBay sellers is “What can I sell that will make me lots of money?” As unanswerable as that question is (what’s hot today is, more often than not, cold tomorrow), it does point to one of the key aspects of planning your eBay business.

Few sellers achieve long-term success by milking the latest fad or by selling the hodgepodge of products you find at a typical garage sale. True success comes from identifying opportunities in defined market segments and aggressively pursuing those opportunities.

How do the eBay business masters decide what product categories on which they want to focus? That’s the gist of the ten tricks in this chapter; read on to learn ...

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