Chapter 4. Tricks for Creating More Effective Listings

You’ve made your plans. You’ve decided what type of eBay business you want to run. You’ve identified the merchandise you want to sell, and found reliable sources from which to purchase that merchandise.

Your work has just begun.

Now it’s time to start creating all your auction (and nonauction) listings. As the eBay business masters will tell you, it’s your auction listing that makes the difference between a successful (that is, profitable) auction and an unsuccessful one. The more effective your listings, the more sales you’ll close, and the more money you’ll make.

So, how do you make your listings stand out from the millions of others on eBay at any given time? That’s what this chapter is ...

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