Chapter 7. Tricks for Promoting Your eBay Business

You can put 1,000 listings on eBay and not get a single bite—especially if nobody knows about them. Yes, your auction listings show up in eBay’s search results when customers go searching, but that’s not very proactive marketing. (And you can’t rely on eBay’s search results if you have an eBay Store because Store listings don’t normally show up in eBay’s search results.)

To establish your eBay business and drive customers to your listings, you need to promote your business. That means employing advertising, publicity, and other marketing devices—just like the pros do!

Trick #61: Brand Your Business—And Market It

You have a choice. You can promote individual item listings or you can promote your ...

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