Book description
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.
Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:
• Decipher customer expectations
• Define the brand as a solution to the customer’s needs
• Turn the unique selling proposition into the mission
• Create a company culture where everyone is aligned to this vision—and responsible for living the brand promise
• And more
Whether you’re a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today’s complex and rapidly changing business environment.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Preface
- Acknowledgments
- Introduction: It's All about Alignment
- One: The Human Art of Business
- Two: The Business Code
- Three: The Customer
- Four: Brand Intention
- Five: The Six Brand Intentions
- Six: Extraordinary Brand Recipes
- Seven: Aligning the Company and Team
- Eight: Decoding Culture
- Nine: Aligning Culture
- Ten: Aligning Leadership
- Eleven: Actions for Alignment
- Appendix: True Alignment Assessment
- Index
- About the Author
- Free Sample Chapter from the New Corporate Facts of Life
Product information
- Title: True Alignment
- Author(s):
- Release date: December 2013
- Publisher(s): AMACOM
- ISBN: 9780814433379
You might also like
audiobook
True Alignment
Alignment is the single most critical business challenge for any organization and its leaders. Without it, …
book
Blending Leadership
An organizational approach to more effective school leadership, online and off “Leadership, especially in a school …
book
Sales Badassery
Turn the tables on the social dynamics of sales—stop chasing prospects and start closing deals Sales …
book
The High Potential's Advantage
Do You Know What It Takes to Be a High Potential in Your Organization? Being seen …