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True Alignment by Edgar Papke

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ELEVEN

Actions for Alignment

Change and growth are the result of striving for self-knowledge and realizing our choices.

I once joined a multinational company to assist in a global rebranding I effort. The company had 12,000 employees worldwide. Although the majority of its employees worked in North America, it had an operations or sales presence in a host of nations around the world. The team charged with the rebranding effort discovered that not everyone was as committed to the strategy as those at headquarters. My task was to help facilitate the conversation to align everyone to the effort and move the rebranding forward across the international ...

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