Introduction

It's All About Alignment

The key strategic imperative of any business is alignment.

Alignment has long been the greatest challenge of leadership. Its importance, along with its effect on performance, has only increased over time. Today, to come close to competing and succeeding in the chaotic and rapidly shifting business environment, leaders must create aligned teams and organizations.

For extraordinary companies—those that consistently compete and win in the marketplace—the overriding characteristic that is invariably present and separates them from their competition is alignment. And, because it is so important, the challenge is all the more difficult.

Most leaders, teams, and companies struggle with alignment because, until ...

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