My height was a very clear reminder to me that I couldn’t simply emulate this man. In a symbolic way it reminded me that I had to find my own style of being effective, rather than trying to imitate someone else.
—Ellen Marram, Tropicana
In the Introduction, we noted that the leaders interviewed believed they were more effective and got better results when they were authentic. In this final chapter, we explore how you can optimize your leadership effectiveness. Once you empower people to lead around a shared purpose, you are well positioned to achieve superior results through your organization. The final step in maximizing your effectiveness as an authentic leader is to hone your leadership style and make ...

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