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1The New ValuesTRANSPARENCY, SUSTAINABILITY, AND RESPONSIBILITY

The birth moment for an organization is critical. Almost like conception, the genetics are set, and if you are not conscious of them, they can lead to an organization with a set of values and mission the founder doesn’t want. You need to spend a lot of time on your initial mission and values, as they will attract the founding group of people and develop the organization’s personality. Be mindful of the founding moment.

MARK A. FINSER, PRESIDENT OF RSF (RUDOLF STEINER FOUNDATION), A $90 MILLION (2005) NONPROFIT FINANCIAL SERVICES ORGANIZATION

In this chapter, we’ll learn the three strategic requirements for building a successful values-based small business. The sooner you focus ...

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