4Walk Toward the Talk
There’s often a disconnect between being a responsible business externally and what it means to do that internally. The singular style of an entrepreneur conflicts with the ability to build a holistic internal culture to support it. The marketing skills used to build sales are different than the leadership skills needed to build the culture. It’s a slow process that’s a lot less tangible than what happens in the marketplace. It’s hard to focus on process when you’re used to focusing on results. It’s hard to sit back and let other people do stuff you think you can do better.
JEFFREY HOLLENDER, FOUNDER AND CEO OF SEVENTH GENERATION
The second stage in the process of leading a best-in-class values-based small business ...
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