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c04 JWBT144/Gordon September 18, 2009 15:36 Printer Name: Courier Westford, Westford, MA
TRUMP UNIVERSITY ENTREPRENEURSHIP 101
the scaffolding on which to build your company. Let’s look at each of the
nine factors.
Downloadable Exhibit 4.1 Gordon’s CUSTOMER Model: Nine Factors for
Competitive Success
*
C ulture Shared belief s, all-for-one, can-do, custome r-centricity
U niqueness Innovative value creation in every aspect of your company
S trategy Building sustainable, p rofitable competitive advantages
T echnology Breakthroughs, disruptions, differentiation, productivity
O pportunity Satisf ying customer needs constantly and profitably
M anagement Leadership, executive team, managers, supervi sors
E xecutio n Accomplishing the vision through strateg ic initiatives
R esources People, finan cial, infrastructure, knowledge, physical, …
Source: The Center for Competitive Success, www.CompetitiveSuccess.com, “Gordon’s
CUSTOMER Model: Nine Factors for Competitive Success.” Copyright
C
2000 by Michael E.
Gordon. Used with permission.
*This exhibit can be downloaded from www.trumpuniversity.com/entrepreneurship101 for
your personal use.
Gordon’s CUSTOMER Model: Nine Factors
for Competitive Success
It is self-evident. There is no such thing as a business without willing buyers
of your products and services. If you rivet your attention on customer satisfac-
tion, success is likely to follow. ...