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Start Right— Build on the CUSTOMER Model
Figure 4.1 Gordon’s Holistic CUSTOMER Model: Nine Factors for
Source: The Center for Competitive Success, www.CompetitiveSuccess.com, “Gordon’s Holistic
CUSTOMER Model.” Copyright
2000 by Michael E. Gordon. Used with permission.
This chapter develops Gordon’s CUSTOMER Model, the nine factors for
competitive success. The CUSTOMER Model (Exhibit 4.1) is an acronym:
ulture; Uniqueness; Strategy; Technology; Opportunity; Management;
xecution; Resources; and the customer himself or herself.
If you rivet your
attention on all nine factors, you will maximize your company’s chance of
thriving into the far future.
⻫ Go to www.trumpuniversity.com/entrepreneurship101 and download an
× 11 presentation of Gordon’s CUSTOMER model. Make copies
for every person in your company, and tape them on the walls. Can you
imagine the power of this action? Everyone in your organization will share
your vision for the customer-centric company and the nine factors for