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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition by Michael E. Gordon

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c04 JWBT144/Gordon September 18, 2009 15:36 Printer Name: Courier Westford, Westford, MA
Start Right Build on the CUSTOMER Model
Figure 4.1 Gordon’s Holistic CUSTOMER Model: Nine Factors for
Competitive Success
Your
Venture
Opportunity
Culture
UniquenessResources
Strategy
Execution
TechnologyManagement
Source: The Center for Competitive Success, www.CompetitiveSuccess.com, “Gordon’s Holistic
CUSTOMER Model.” Copyright
C
2000 by Michael E. Gordon. Used with permission.
Summary
This chapter develops Gordon’s CUSTOMER Model, the nine factors for
competitive success. The CUSTOMER Model (Exhibit 4.1) is an acronym:
C
ulture; Uniqueness; Strategy; Technology; Opportunity; Management;
E
xecution; Resources; and the customer himself or herself.
3
If you rivet your
attention on all nine factors, you will maximize your company’s chance of
thriving into the far future.
Action
Go to www.trumpuniversity.com/entrepreneurship101 and download an
8
1
/
2
× 11 presentation of Gordon’s CUSTOMER model. Make copies
for every person in your company, and tape them on the walls. Can you
imagine the power of this action? Everyone in your organization will share
your vision for the customer-centric company and the nine factors for
competitive success.
33
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c04 JWBT144/Gordon September 18, 2009 15:36 Printer Name: Courier Westford, Westford, MA
DONALD TRUMP ON
IDEAS AND OPPORTUNITIES
Photo courtesy of the Trump Organization.
Ideas and opportunities
are everywhere. I see
them constantly. I have
also built an organiza-
tion to proactively search
for and identify oppor-
tunities that are consis-
tent with our overall strat-
egy, and with the Trump
brand for the ultimate
in quality, luxury, sophis-
tication, and elegance.
Donald Trump The Fra-
grance came in through
my licensing group. This
product is an excellent
example of opportunity
recognition, and how we
are leveraging and monetizing the Trump brand. I am passionate
about creating unequaled excellence. It is this process of find-
ing ideas and identifying and commercializing opportunities that
makes me so excited about entrepreneurship.

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