Skip to Main Content
Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
book

Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

by Michael E. Gordon
September 2009
Beginner content levelBeginner
299 pages
8h 16m
English
Wiley
Content preview from Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
P1: OTA/XYZ P2: ABC
c06 JWBT144/Gordon September 16, 2009 12:12 Printer Name: Courier Westford, Westford, MA
6
Select One (and Only
One) Opportunity
Y
ou learned from the previous chapter that there is a difference between
just any idea and an idea that fits your personal objectives, skills, risk
tolerance, and passions. Now your task is to scrutinize the idea even more
closely to determine whether it is an entrepreneurial opportunity. The term
opportunity has a distinct meaning in entrepreneurship. Opportunities have
inherent characteristics that enable them to be converted into positive, sus-
tainable Money Machines in the right hands and under the right conditions.
Consider the following case study of a real situation, and then ask yourself
whether the two entrepreneurs, Mark and Larry, have a true entrepreneurial
opportunity.
C ASE S TUDY:PLASTECHNOLOGY
1
MARCH 31, 2008
Even the most casual observer could see the stress and frustration carved
on their faces. Mark Greene and Larry Quinn were sitting in Caf
´
e Vittorio
anxiously poring over their business plan. They desperately wanted to be in
business for themselves but couldn’t figure out what to do and how to do it.
“So, what should we do?” asked Larry. “Should we take a chance and buy
the equipment at auction tomorrow? Quit our jobs and go for it?” “But how
could we support our families?” Mark asked. We could make a proposal to
47
P1: OTA/XYZ P2: ABC ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Top 50 Management Dilemmas

The Top 50 Management Dilemmas

Sona Sherratt, Roger Delves
The 100X Leader

The 100X Leader

Jeremie Kubicek, Steve Cockram

Publisher Resources

ISBN: 9780470467183Purchase book