P1: OTA/XYZ P2: ABC
c07 JWBT144/Gordon September 25, 2009 19:27 Printer Name: Courier Westford, Westford, MA
Exploit Opportunities during Economic Times
Where ARE the Entrepreneurial Opportunities?
Are there rays of hope in this gloom? Absolutely! Opportunities come from
change, and change is everywhere during times of economic turbulence.
Listen, read, study, and think. Your goal is to figure out how to monetize this
churning.
TODAY’S CHAOS IS THE OPPORTUNITY OF A LIFETIME
FOR THE PREPARED ENTREPRENEUR!
This is the time to believe in your own entrepreneurial spirit. That spirit
goes beyond survival to thrival. The entrepreneurial optimist digs for the horse
beneath the mountain of horse manure. The entrepreneurial spirit forges
ahead, saying with conviction: “I am unstoppable!”
Look over the seven opportunity hunting grounds below, and ask yourself:
“How can I exploit any one of these in pursuit of my entrepreneurial goals?”
1. Acquire cash-producing assets
2. Acquire multifamily rental property
3. Acquire a business
4. Build the ultimate global money machine
5. Launch a business to satisfy pressing consumer needs
6. Launch a business to satisfy pressing business needs
7. Launch a business to benefit from government spending
Acquire Cash-Producing Assets
Asset values drop during economic hard times. Stocks. Real estate. You name
it. Don’t be lured by the relative cheapness of things during deflation. The only
important issue is the ability of the asset to generate positive cash flow. In early 2009,
a friend ...