
P1: OTA/XYZ P2: ABC
c15 JWBT144/Gordon September 16, 2009 12:57 Printer Name: Courier Westford, Westford, MA
Devise a Winning Strategy
Downloadable Exhibit 15.1 Sources of Competitive Advantage
*
Competitive
Advantages
Implementation
Your
Actions
8 Commercialize
proprietary know-how
Develop proprietary
processes or
formulations, patents,
licensed technology.
9Erectbarriersto
future competitor
entry
Create a customer-
preferred brand, patent,
or geographic dominance.
10 Act decisively to
capture first-mover
advantage
Exploit unique
innovations with urgency;
enter an emerging
market; ride the wave.
11 Gain unique access to
markets and channels
of distribution
Penetrate channels
of distribution; employ
unique sales/marketing
methods.
12 Run faster, try harder The world of commerce
is moving at hyperspeed.
1
133––2211 Gordon’s CUSTOMER
Model for competitive
advantages
Commit to Culture,
Uniqueness, S trategy,
Technology, Opportunity,
Management, E xecution,
and R
Resources to gain
competitive advantages.
Source: The Center for Competitive Success, www.CompetitiveSuccess.com, “Sources of Com-
petitive Advantage.” Copyright
C
2000 by Michael E. Gordon. Used with permission.
*A blank version of this page can be downloaded from www.trumpuniversity.com/entrepre
neurship101 for your personal use.
Implementing Your Strategic Plan
Strategy is a never-ending, five-step process, from Opportunity to Customer
Satisfaction.
Step 1: Formulate your statement ...