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TRUMP UNIVERSITY ENTREPRENEURSHIP 101
By writing your executive summary for investors, you are
really telling the story to yourself.
Executive Summary Outline and Subtopics
The Company and Concept
This is where you introduce your idea. Be brief, be precise, and be interesting.
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Describe clearly what business you are in. Use diagrams to clarify
your concept, if needed.
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Communicate the excitement and the urgency of the story, without
hype.
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Describe the essence of your product or service line.
Mission Statement
Specify your business position and geographic domain in one or two sentences.
Make it short and compelling.
Example: “To emerge as the dominant provider of wireless extranet services
by commercializing our breakthrough technology aimed at small to midsize
businesses throughout the world.”
Opportunity
How you describe your business opportunity is very important (reread
Chapter 6). Explain why this is a unique opportunity for customers and why it
would thereby be attractive to investors. An investment-worthy opportunity
addresses the following issues:
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There is unique value that you add for your customers.
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Your product or service is feasible and achievable.
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There is a timely window of opportunity.
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There are one or more points of competitive advantage.
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There are hungry, needy customers who ...