Trust and Western-Russian Business Relationships

Chapter 10 Outgroup

The outgroup determinant directly concerns matters of differences in social norms, cultural background, values, expectations etc - another way to describe it is perhaps as the need to be an 'insider'. Brewer (1979) found that individuals are more likely to perceive outgroup members as dishonest, untrustworthy and uncooperative than they are to so perceive ingroup members. Differences in social norms, cultural background, values, expectations etc are a key element of cross-cultural business ventures, and the effects of these differences were almost painful to observe on the Moose joint venture.

Getting On the Next Flight Home

The frustrations felt by many westerners implementing the business change process in Russia during ...