Chapter 4 East and West Come Together

This chapter looks in detail at the reasons why each party enters the strategic business alliance, what they expect to get out of the relationship, and the issues that may arise when these two sets of background expectations come together. It will also look at the sources of everyday difficulties experienced by the westerners charged with the task of running a business in this unknown environment.

The two sides of an east-west venture in Russia come together from very different backgrounds, carrying in their heads very different experiences that, crucially, can lead to very different expectations. Previous experiences in two mutually exclusive economic systems, together with a variety of possible expectations ...

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