Qualifying and Developing Opportunity

However beautiful the strategy, you should occasionally look at the results.

—Winston Churchill

Eventually you will get an opportunity. In order to develop opportunities, start with the end in mind.

Recall the elements required to win a deal:


  • You’ve developed trust on a level playing field with the competition
  • There’s a compelling event, which is a pain or desire with a time constraint
  • You have the money, budget, value, or valid ROI
  • You have a yes from power
  • You have identified the decision process

When you have trust, qualifying opportunities becomes as simple as validating the other criteria ...

Get Trust-Based Selling: Finding and Keeping Customers for Life now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.