5Personal Attachment of Boundary Spanners in ISAs

A Two-Sided Coin

Franziska Engelhard and Robin Pesch

5.1 Introduction: The Importance of Boundary Spanners for ISAs

Researchers and managers discuss advantages of international strategic alliances mainly by their access to globally dispersed capabilities and knowledge (Sirmon and Lane 2004). International strategic alliances’ inherent diversity makes complementary perspectives and problem-solving approaches in inter-organisational relationships more likely (Parkhe 1991), creating opportunities for learning and creativity (Pesch and Bouncken 2017b). However, international strategic alliances are often unstable, underperform, and even fail (Nielsen 2007). Thus, international strategic alliances ...

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