Chapter 5



Transfer enables self-management by permitting colleagues to craft their own jobs. Transfer explains 82 percent of organizational trust.

Could job titles become obsolete? While individual colleagues have specialized skills, aren’t we all working for the same goals? If so, why are titles (and, for that matter, promotions) really necessary? One of the fastest growing and most profitable agricultural companies in the United States, The Morning Star Company has no job titles. Everyone is a colleague. Even owner-founder Chris Rufer’s business card has just his name on it. Each colleague chooses which work group to join based on a ...

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