Trust, Impact, and Fundraising for Nonprofits

Chapter 8 Twelve lessons to earn trust – Clarity, assessments, sanctions, reporting, and more

DOI: 10.4324/9781003335207-10

The following lessons are intended to encourage you to play a leadership role in your own organization to develop, strengthen, and follow a meaningful code of ethics – whether you are a leader, manager, or fundraiser. This is all necessary for your organization's success (Figure 8.1).

Figure 8.1 Definitions of trust and assurance of trust. Image by the author.

I first learned these lessons – what I call trust lessons – as a young fundraiser when I found something was missing or wrong or when other departments resisted ...