Chapter 17 Lessons for leaders, managers, fundraisers, and grantmakers for trust and impact
Creating a strong code of ethics and following best practices in evaluation directly affect trust and impact. These activities stimulate improved organizational performance, increase public trust and confidence in individual NGOs and the entire NGO sector, assist beneficiaries through improved and expanded program performance, and reinforce professionalization of the sector. Recall the example I shared earlier in chapter 5: The 120 executive directors I surveyed assessed their own organizations as beyond reproach in their ethics and effectiveness; simultaneously, they suspected that most other NGOs were woefully at risk ...
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