8
Announcing the Merger
“The danger of the web is that you can go from idea to public announcement in under 10 minutes.”
Seth Godin
In this chapter you will learn:
• The announcement phase is brief but very important to the future health of the combined organization.
• Handle the challenge as an opportunity rather than a chore. With the right attitude, you can use the announcement phase as a springboard for the culture that you desire.
• Do not just try to “wing it” on the announcement. Have a solid plan and lots of help with it.
Planning the Announcement
The announcement of the merger is a critical point in the process. I think of it as ...
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