Chapter 12
Global Goals for winning trust
Sustainability is moving rapidly from the corporate backroom into the mainstream. Faced with a future of uncertain energy costs, looming regulation on carbon emissions, concerns about access to raw materials and the availability of natural resources like water, companies all over the world are waking up to the reality that environmental sustainability is a key consideration. At the same time those same companies are coming under greater scrutiny about their role in society – as has been documented throughout this book.
As companies navigate this uncertain business landscape, communicating a cohesive vision of environmental and social sustainability will be crucial to win the trust and respect of customers, ...
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