INTRODUCTIONTrust Is a Local Issue

Trust, not technology, is the issue of the decade.

~Tom Peters

Like a societal Doctor Jekyll and Mister Hyde, trust confounds us. On one hand we live in unparalleled times of global interdependence, instant connection, and no-worries access (at least in developed countries) to abundant and safe water, food, and medical care. Most of us don’t think twice about swiping plastic cards at registers, answering e-mails from strangers, ordering items online, or flying across the country.

On the other hand, we live in a time when computer magic renders real photographs indistinguishable from enhanced ones, truth-in-advertising is an oxymoron, and reminders of the perils of trusting, such as seven-time Tour de France ...

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