CHAPTER 1
Trust Trends: A Transparent Age, Online Relationships, and a Breakdown in Corporate Values
We are inclined to believe those we do not know because they have never deceived us.
—SAMUEL JOHNSON
“Back in the good old days, people and companies had integrity and real ethics. Not like today.”
I hear variations on this refrain constantly, especially after Enron, WorldCom, Tyco, or some other company makes headlines because of alleged misconduct. People talk about how organizations used to stand for something, how CEOs were pillars of the community, how employees were loyal to companies because they embodied values such as fairness and honesty, how organizations treated customers and other stakeholders with consideration and respect.
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