The Why’s and How’s of Trust

Comparing the dairy industries of China and India reveals the why’s and how’s of trust. Why? Because trust weaves together in a web all those needed for productive enterprise—and because, when this web is torn, there’s a dramatic fall from grace. How? There are many ways to weave this web of trust, even in the same prosaic context—the production of milk. The Chinese solution emphasizes speed and high technology. In this chapter, I profile an entrepreneur borrowing tricks from California’s technology industry to make his cows “happy”—while the Indian solution is a slow-but-rock-solid, community-based solution developed ...

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