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MAYDAY, MAYDAY
ONE WEEK EARLIER, ETHAN PARKER, founder and CEO of 10K Solutions, had sailed into his office, feeling good about the future. It was a brisk Minnesota morning in January, which most people would call frigid. Ethan found it invigorating. He’d always loved winter, and his yearly ski trip with his three best friends from college—known as the Brain Trust—was mere hours away. Tomorrow morning they’d hit the slopes for three days of nose-numbing, head-clearing, Colorado mountain air. Ethan loved the speed and couldn’t wait to gondolier up those peaks, then feel the adrenaline rush of racing down that mountain, pushing the edge of control. ...
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