THE CALL WITH IRIS, 10K’s lead UX designer, was scheduled for 3:00, and after his last few meetings with The Grove’s leadership team, Ethan felt much more confident about everything he was learning. A week ago, he would have dragged his feet and dreaded this call. After his wipeout with “How?,” upsetting Iris in front of everyone, the last thing he should have been looking forward to was this next conversation with her. Yet here he was, back in his room at The Grove, excitedly waiting for the call to begin.

The screen blinked into view, and he saw Iris sitting in her office, the view of the Minneapolis skyline visible out her ...

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