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PILLAR 2: COMPASSION

IN OUR GLOBAL SURVEYS we often ask, Who is the most trusted person in the world? By far the single most common answer is “Mom.” Why? It’s because mothers routinely sacrifice for their children. They are looking out for us. Similarly, why do we trust firefighters, nurses, and teachers? Because by the very nature of their jobs, they care for others, often at their own risk or expense. We trust people who put our interests ahead of their own.

When I first started out speaking at large conferences, I often stood backstage, nervously waiting to go on stage, until my wife leaned in and said, “David, don’t think about the research, ...

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