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PILLAR 3: CHARACTER
IT IS NO SURPRISE that strong character is a necessary ingredient of trust. This applies to companies as well as individuals. While clarity and compassion have to do with what you do and how you do it, character cuts to the heart. People of high character are those who have integrity. They do what they say they will do. They tend to have a very strong moral compass. There may be differing views on what makes someone a good person, but most of us, especially within a single culture, share a fundamental sense of right and wrong. Leaders of high character tend to do the right thing even when it’s the more difficult path.
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