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PILLAR 5: COMMITMENT
COMMITMENT IS A VITAL COMPONENT of trust. Why? Because people trust those who keep their promises and do not trust those who fail to deliver on their promises. Building a business is never an easy task. It takes passion and hard work, and no matter how good a job you do, there will always be unexpected challenges. Yet it is precisely when those challenges arise that the real character of a company is revealed. It’s easy to be compassionate and treat your employees well when business is booming. However, what happens when a new competitor suddenly encroaches on your market share and you find yourself in a crunch?
The greatest ...
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