Chapter 12Looking Forward

The future with AI is dazzlingly bright. Of course, today we are wrestling with substantial challenges that force us to break new ground and innovate to bring AI to its greatest potential. There is cause for concern, but it is also an enormous opportunity. Those working with AI are shaping the future while also seizing gains and market leadership along the way. And there are an untold number of businesses that are just getting started with AI or forging a path to scale and reward.

We are right to be excited about the potential in AI. It is transforming the world. What a remarkable time to be engaged with emerging technology. Yet, we should temper our enthusiasm with an acknowledgment that there are several thorny issues and unanswered questions that need to be addressed in our pursuit of AI value. Some of them are purely technical but many deal with uniquely human values, expectations, and desires. And at their root are dimensions of trust.

There is vigorous debate over which qualities are most essential for ethical AI, with as much disagreement as agreement. Yet, ethics as a priority is perhaps too narrow. We do not just want AI that reflects human values. We seek tools that we can rely on. Just as we are confident that our cars will stop when we press the brakes, we need the same level of confidence that AI does what we expect and in the way we desire. That takes trust, and it won't emerge on its own.

The challenge of course, as has been shown, is ...

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