Chapter 28. Effective Leaders Know How to Frame Issues
Martin Luther King, Jr.’s “I Have a Dream” speech largely shaped the civil rights movement. His words created an imagery of what a country would be like where racial prejudice no longer existed; that is, King framed the civil rights movement in a way so others would see it the way he saw it.
Framing is a way to use language to manage meaning. It’s a way for leaders to influence how events are seen and understood. It involves the selection and highlighting of one or more aspects of a subject while excluding others.
Framing is analogous to what a photographer does. The visual world that exists is essentially ambiguous. When a photographer aims her camera and focuses on a specific shot, she frames ...
Get Truth About Managing People ... and Nothing but the Truth, The now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
