Chapter 6 reward

For a majority of business owners today, Reward is the only starting point to consider in any model reflecting how free enterprise works. You set your targets for income and profit and work from there. It’s overwhelmingly the standard choice. So much so that many of the business owners I meet can’t conceive that there may be another way. Capitalism is all about the financial return. Full stop.

The fear of not making money, the constant pressure of shareholder return, the insane levels of modern-day competition, the squeezed profit margins, the transparency of corporate leadership: all of these conspire to embed this thought. Like an addiction.

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