Truth. Growth. Repeat.

Chapter 24 the sliding doors effect

To me, the most enduring benefit of having a True Purpose is that it gives you a choice. A choice that wasn’t there before.

All you need to do to stay on purpose as you grow your business is to realise that every key decision can now be made in one of two directions: the right way around The Circle or the wrong way. Which is another way of saying: you can stay true to the long-term benefit of your True Purpose, or give in to the erroneous benefits of many conventional business practices.

Look at it this way: you know that film Sliding Doors with Gwyneth Paltrow? Her character’s boyfriend is cheating on her. When the doors start to close on a subway train the film splits into two paths: one exploring what would happen to her life if she caught the train and went on, unaware of her partner’s betrayal, and another exploring what would happen if she missed her train, returned home and discovered her boyfriend with another woman.

To show you the knock-on effects of being either purpose-driven or non-purpose-driven and where the cumulative effects of those decisions eventually lead, let’s use that Sliding Doors idea. Let’s look at a couple of key moments in your life as a business owner when you have typical business challenges to overcome, and let’s see what happens depending on your choice of purpose or non-purpose.

This is not science. This is not the result of an exhaustive study. This is my summary of what I’ve seen for myself across decades ...