Truth. Growth. Repeat.

introduction

Do you believe that telling the truth and having respect for others is more important than manipulating people for financial gain?

Good news. Your time has come.

The age-old tension that has existed for eons between the Seller and the Buyer is finally coming to a head. That fundamental distrust about what a Seller claims is their motive and what their subsequent behaviour reveals their motive actually is.

From snake oil salesmen in the 1800s declaring their interest was entirely in the health and wellbeing of their customers, to modern-day banks promising that people’s happiness is their primary concern, the Seller’s pitch to the Buyer has always been the same: we want what you want, we feel how you feel, we empathise with your needs.

Generations of consumers soon learned that this was … well … bull manure. Because of what happened after the money was handed over.

Gosh, darn it, that snake oil I purchased was worthless. I believe that salesman knew precisely what to enquire of me in order that I should furnish him with my money.

Ergh, my bank charges me a higher monthly fee than they offer new customers and kept me on hold for 23 minutes when I called to ask about it. I think they just research what a working stiff like me wants from a bank and then pretend that’s who they are in their ads.

Have you ever felt like that? It’s like we’ve all been playing a giant board game called Caveat Emptor, an ancient Latin phrase meaning buyer beware. In this game, Buyers kind ...