26Coaching Ethics

Ethics is an enormous subject, and we as professionals have an obligation to follow the codes of ethics established by our professions. The IEEE, for example, has a code of ethics that defines the basics of ethical engineering behavior (IEEE 1990). While ethical behavior might seem simple in principle, we rarely face black-and-white choices; when dealing with people, most situations are too complex for simplistic answers. The source of many ethical problems, however, is self-interest: People can become so preoccupied with their personal needs and interests that they literally cannot visualize how some action would impact others. A helpful guideline in such cases is to completely eliminate your self-interest from the decision ...

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