28Being a Team Coach

Coaching teams is both challenging and exciting. It is challenging because it concerns people, their skills, their interests, and their motivation. I have found that motivating people is the most fascinating part of working with development teams. It is also the area where coaches, managers, and team leaders generally need the most help.

Coaching is exciting because motivating people is exciting. It is an enormous challenge to get people to try their very hardest and to consistently do superior work. They must be excited about what they are doing, and they must believe that good work is important to them, to their teammates, and to their managers. As you learn to motivate people to do great work, you will get excited too. ...

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