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Tune Up Your Resume by Alan DeBack, Marshall Brown

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A résumé is a marketing brochure for a specific product…YOU! It markets your strengths, accomplishments, and assets to an industry, company, or specific job. When done well, a résumé persuades a company to interview you. It is your advertising piece (think “company fact sheet”), designed to attract a predetermined, targeted audience.

A résumé's primary objective is to present you in a powerful, targeted, and concise manner. It should grab a reviewer's attention quickly and sustain his or her interest in you. Face it—companies need to hire someone because they have a problem. An effective résumé reflects how and why you are the best person to solve that problem. It also demonstrates, in an easy-to-read manner, how your previous experience is ...

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