Chapter 1. Why Didn’t We Think of That?

1 Train-line hotels: David lived in Tokyo from 1987 to 1993 and took the train to work every day.
2 Wellbe Hotels: see
3 David’s book: The New Rules of Marketing & PR, John Wiley & Sons, Inc. © 2007
4 Russell Shaw: We interviewed Russell in October 2007. The Russell Shaw Group’s Web site is at
5 “1,000 songs”: This line was used in the first TV commercial for the iPod and Steve Jobs made a specific reference to the value of a thousand songs in the launch presentation he gave in 2001, adding, “This is a quantum leap because for most people this is their entire music library. This is huge!”
7 The Tuned In Organization: Richard Branson was profiled in Inc. magazine’s “26 Most Fascinating Entrepreneurs” in March 2005. Grant Griffiths’ Kansas Family & Divorce Lawyer blog, at the time of this writing, is the number one listing in Google when searching for “Kansas family law.” See for his blog. In the announcement for Habitat for Humanity’s two hundred thousandth home, they note it took twenty-four years to build the first hundred thousand homes and only five years to build the second hundred thousand. See Barack Obama’s “savvy Internet campaign” was described in the San Francisco Chronicle on ...

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