Turning Heads and Changing Minds - Transcending IT Auditor Archetypes

CHAPTER 7: INTEGRATING INDIVIDUAL AND COLLECTIVE

Figure 8: Collective archetype

In working with archetypes and their shadows, it can be easy to personalize specific archetypes. Yet, as Jung points out, archetypes are located in the collective unconscious, where experiences shared by humankind are collected and organized in a similar way. There is also a larger shadow at hand: the collective shadow (see Figure 8). Professor of Comparative Literature,Steve Walker, remarks on how the collective shadow rears its head when we project our collective shadow onto another group, political party, or nation.³⁰ Originating in the late nineteenth century, ...