What Problem Are We Trying to Solve?
Imagine you’re back in that kickoff meeting, munching on one of those delicious cookies. Now, skip to the second day of the kickoff, where a senior executive stands in front of the team and shares the actual project goal. It’s something along these lines:
“We need a new website. We need better communication about our bread delivery service. Based on our competitive analysis, here’s the content and the list of features that we have to include. We’ll go live before the holiday rush.”
“We’re here to select and implement a new billing system for our finance department. It needs to be ready by Q3, before we do the majority of our billings.”
“The CEO went to a wellness retreat, and now he wants us to develop a healthy ...
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