Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020

G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_1

1. The Second Mover Advantage

What Facebook, the iPhone, and Airbnb All Have in Common

Griffin Kao¹ , Jessica Hong², Michael Perusse³ and Weizhen Sheng⁴

(1)

Wynnewood, PA, USA

(2)

Edina, MN, USA

(3)

Cambridge, MA, USA

(4)

Markham, ON, Canada

 

Like that of the Roman Empire many years before, the meteoric rise of MySpace beginning in 2003 was sweeping and absolute. Although MySpace was preceded by several smaller social networking sites like Friendster and SixDegrees, none could match the user base, the press coverage, and the valuation given to MySpace by investors. For all intents and purposes, MySpace was the ...