© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_23

23. What to Expect When You’re Expecting a Billion New Users

How Tech Companies Are Preparing for Users from Emerging Markets
Griffin Kao1 , Jessica Hong2, Michael Perusse3 and Weizhen Sheng4
Wynnewood, PA, USA
Edina, MN, USA
Cambridge, MA, USA
Markham, ON, Canada

Can you think back to a time when you didn’t have the Internet? Not because you were on a camping trip or there was a power outage but because it just didn’t exist where you lived? It’s probably been decades since you’ve had those memories (if you’re old enough to even have them), but in the coming decades, one billion new people ...

Get Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.