Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020

G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_23

23. What to Expect When You’re Expecting a Billion New Users

How Tech Companies Are Preparing for Users from Emerging Markets

Griffin Kao¹ , Jessica Hong², Michael Perusse³ and Weizhen Sheng⁴

(1)

Wynnewood, PA, USA

(2)

Edina, MN, USA

(3)

Cambridge, MA, USA

(4)

Markham, ON, Canada

 

Can you think back to a time when you didn’t have the Internet? Not because you were on a camping trip or there was a power outage but because it just didn’t exist where you lived? It’s probably been decades since you’ve had those memories (if you’re old enough to even have them), but in the coming decades, one billion new people ...