When YouTube was first founded in 2005, it was meant to be a dating platform. Though it is now a video-sharing platform with over two billion monthly active users,1 it started off as a dating site with zero users at all. In fact, when it first launched with the slogan “Tune in, Hook up,” the platform could not get a single person to upload a dating profile ...
© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_44. Pivot to Perfection
How YouTube, Groupon, and Instagram Can Help You Pull Off a Successful Pivot
(1)
Wynnewood, PA, USA
(2)
Edina, MN, USA
(3)
Cambridge, MA, USA
(4)
Markham, ON, Canada
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