Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020

G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_7

7. Cutting Out the Middleman

How Data Is Driving Netflix Originals

Griffin Kao¹ , Jessica Hong², Michael Perusse³ and Weizhen Sheng⁴

(1)

Wynnewood, PA, USA

(2)

Edina, MN, USA

(3)

Cambridge, MA, USA

(4)

Markham, ON, Canada

 

You’re cuddled up on your bed, nice and toasty, having just finished the third season of The Office for the second time, when the inevitable “Continue watching” box appears. You sigh, knowing that as the countdown bar slowly dwindles, so does your will to do anything productive for the rest of the night. Season 4 is just as good as you remembered.

But as you and all of the other 139 million ...