© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_7

7. Cutting Out the Middleman

How Data Is Driving Netflix Originals
Griffin Kao1 , Jessica Hong2, Michael Perusse3 and Weizhen Sheng4
Wynnewood, PA, USA
Edina, MN, USA
Cambridge, MA, USA
Markham, ON, Canada

You’re cuddled up on your bed, nice and toasty, having just finished the third season of The Office for the second time, when the inevitable “Continue watching” box appears. You sigh, knowing that as the countdown bar slowly dwindles, so does your will to do anything productive for the rest of the night. Season 4 is just as good as you remembered.

But as you and all of the other 139 million ...

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