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Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong

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Praise for Turning Silver into Gold

 

Turning Silver into Gold is a ‘must read’ for all those entrepreneurs who are considering entering the senior market. Through the great examples in a wide variety of business opportunities, Mary Furlong stimulates us to develop our own business ideas.

 
 --Jeannette de Noord, Senior Director at Philips Consumer Healthcare Solutions
 

“Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight.”

 
 --Guy Kawasaki, Managing Director, Garage Technology Ventures and author of The Art of the Start
 

“Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently ...

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