“Turning Silver into Gold is a ‘must read’ for all those entrepreneurs who are considering entering the senior market. Through the great examples in a wide variety of business opportunities, Mary Furlong stimulates us to develop our own business ideas.
|--Jeannette de Noord, Senior Director at Philips Consumer Healthcare Solutions|
“Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight.”
|--Guy Kawasaki, Managing Director, Garage Technology Ventures and author of The Art of the Start|
“Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently ...