TV Commercials: How to Make Them

Table of contents

1. Cover
2. Half Title
3. Full Title
4. Copyright
5. Dedication
6. Contents
7. Preface
8. Chapter 1 Introduction
9. Chapter 2 Client
   1. How to Proceed
      1. Choices
      2. Producing the Spot
   2. Low Budget: Up to $25,000
   3. Midbudget: $25,000 to $250,000
   4. Shooting Begins
   5. Production
   6. Postproduction
   7. High Budget: Over $250,000
10. Chapter 3 Agency
    1. Getting Considered
    2. Defining the Client’s Needs
    3. Finding a Strategy
    4. Research
    5. Creating the Commercial
    6. Once the Account Is “In House”
    7. Scheduling
    8. Choosing a Production Company
    9. Casting
    10. Props
    11. Audio
    12. At the Shoot
    13. Names and Codes
    14. Edit Session
    15. Offline/Online
    16. Final Details
11. Chapter 4 Preproduction
    1. Low-Budget Production
    2. Medium- and High-Budget Commercials
    3. Bid Template
    4. Once the Bid Is Accepted
    5. The Go-Ahead
12. Chapter 5 Production
    1. Low Budget
    2. Medium- and High-Budget Shoots
    3. Shot Procedure
    4. Multiple-Camera Shoots
    5. Keeping a Log
    6. Extra Shots and Wrapping Up
    7. Director’s Business
    8. Shoot Basics
    9. DP
       1. Film/Tape
       2. Magazines
       3. Body
       4. Head
       5. Tripod/Dolly/Crane
       6. Lenses
       7. Instruments
       8. Light Box
    10. Grips
        1. C-stands
        2. Grip Gear
    11. At the Sweep Table Shoot
        1. Props
        2. Food
    12. Medium Budget: Location Shoot
        1. Storyboard
        2. Schedule
        3. Setting
        4. DP
        5. Audio
        6. Gaffer/Key Grip
        7. Set/Props
    13. High Budget: Musical
        1. Storyboard
        2. Schedule
        3. Setting
        4. Audio
        5. Set and Props.
        6. Makeup
        7. Costumes
13. Chapter 6 Postproduction: Editing
    1. Timeline
    2. Current Practices
    3. Editing Work Styles
    4. Low-Budget Commercials
    5. Middle and High End Commercials
    6. Editing Process
14. Chapter 7 Post-Plus—Audio/Graphics/Animation
    1. Audio
    2. Preproduction
    3. Voice-over
    4. Music
    5. Music Stock Libraries
    6. Sound Effects
    7. Dialogue
    8. Post Sound
    9. The Mix
    10. Graphics
    11. Animation
15. Chapter 8 Research
16. Chapter 9 Specialists
    1. Main Production Staff
       1. Director
       2. Producer
       3. Assistant and Associate Producers
       4. Assistant Director
       5. Second Assistant Director
       6. Associate Director
       7. Floor or Stage Manager
       8. Unit Manager
       9. Location Scout/Location Manager
       10. Production Manager
       11. Studio Supervisor
       12. Script Supervisor
       13. Camera Personnel
       14. DP
       15. Camera Operator
       16. First Assistant Camera Operator
       17. Second Assistant Camera
    2. Engineering
    3. Audio
       1. The Recordist
       2. Mic Handler or Boom Operator
       3. Audio Playback Operator
    4. Talent
       1. Agents
       2. Casting Director
       3. Animal Handlers
    5. Designer/Art Director
       1. Set Designers
       2. Art Director
    6. Prop Rental
    7. Makeup
    8. Hair Designers
    9. Costumes
       1. Costume Designer
       2. Wardrobe
    10. Special Effects Designers
    11. Production Crew
    12. Specialized Production Crew Members
        1. Animation
        2. Explosive Experts
        3. Generator Operator
        4. Graphics
        5. Greenspeople
        6. Home Economist
        7. Insurance
        8. Lab
        9. Management Services
        10. Martial Arts
        11. Miniatures
        12. Music and Sound Effects
        13. Rental Facility
        14. Still Photographer
        15. Teleprompter Operator
        16. Transportation
        17. Security
        18. Stunt Work
        19. Teachers
17. Chapter 10 Useful Forms and Reference Material
    1. Guilds, Unions, Associations, and Internet Sites
    2. Below the Line
    3. Sources
    4. Sample Bid Documents
    5. Sample Research Questions
    6. Job Hunting
18. Bibliography
19. Index